A new survey of 1,500 marketing professionals by Datran Media reports that, while sixty percent of consumers who make immediate purchases from email messages did so because messages contained products they were already considering, only one-third of promotional email marketers said relevance was one of their top-three goals.
According to new and revised data from the World Association of Newspapers, newspaper circulation is growing and new newspapers are being launched at a remarkable rate. Global newspaper circulation up 9.95 percent over five years and 2.36 percent over twelve months; Daily newspaper titles surpass 10,000 for first time in history; More than 450 million copies sold daily; In excess of 1.4 billion paid-newspaper readers; Total free daily circulation more than doubles in five years
If you missed the complete ad review, or real time reactions to the ads by USA Today, here's a data summary to close out the season. In addition, there's a link at the conclusion of this Brief to view each of the ads individually, for which advertisers paid up to $2.6 million for a 30-second spot.
According to the Radio Advertising Bureau the Grand total Radio revenues increased 1 percent in 2006 over 2005, boosted by a 10 percent increase in non-spot dollars over that same time period. Total combined local, national and network sales figures were flat for 2006 compared to 2005. National business grew 5 percent in a year-over-year comparison. Local ad sales figures fell 1 percent, 2006 over 2005. Network Radio decreased 2 percent year over year, 2006 versus 2005.
A recent Harris Poll of 2,309 U.S. adults, of whom 363 are frequent YouTube viewers, conducted online by Harris Interactive between December 12 and 18, 2006, found that almost one in three of these frequent YouTube users say they are watching less TV as a result of the time they spend there. However, 73 percent of frequent YouTube users say they would visit the site less if it started including short video ads before every clip. 42 percent of online U.S. adults say they have watched a video at YouTube, and 14 percent say they visit the site frequently.
A new study from comScore Networks, of wireless consumer segments, analyzing behavioral differences and attitudes among the key wireless consumer segments described as; The Cellular Generation - 18 to 24 year old young adults, Transitioners - 25 to 34 year old cell phone users, and Adult Adopters - 35 years and older group that was not exposed to cell phone until adulthood.
According to their recent national Online Customer Experience Survey, Allurent, Inc. reports the study revealed that 41% of consumers in 2006 (compared to 28% in 2005) said a frustrating online experience would make them less likely to shop at that retailer's physical store. And, overwhelming, 82% of consumers surveyed reveal a frustrating shopping experience will make them less likely to return to a retailers' site. In addition, 59 % say this experience negatively impacts their overall opinion of the retailer/brand.
According to the second annual report on ad spending from Outsell, Inc., U.S. advertising is expected to grow 5.8 percent in 2007. The national study of advertisers, controlling about $6.5 billion of spending, shows that companies plan to increase their online spending by 18 percent this year, faster than for any other major media type. Advertisers also plan to raise their spending for advertising on search engines by 39 percent, the fastest of any online media method.
A deeper look at the sites, demographics, advertisers and ad specs for Online sports viewers the first week in January.
According to BIGresearch's latest Simultaneous Media Usage Study of over 15,000 consumers, marketers in 2007 are faced with the new reality of a consumer controlled communication model, with the advent of the Time Magazine selection of "you" as the Person of the Year in 2006, and "the consumer" having been selected as the Agency of the Year by Ad Age. (Gary Drenik, President & CEO of BIGresearch, noted("The long awaited ascent of consumers as controllers of their media environment is apparent in several findings in (the study) and it's also disruptive to the age old media distribution model many advertisers ...