• CNET Tops News and Tech Destinations in August
    A deeper look at Computer and News sites, viewer demographics, advertisers, and ad sizes and types.
  • Non-Spot and Network Keep The Volume Up in Radio Revenues
    According to the latest RAB Revenue Release, Non-spot activity remains a highlight for Radio, continuing on a strong growth trend from innovative brand extensions to the Internet and enhanced event marketing sponsorship packages. Non-spot revenue showed double-digit gains the second quarter of 2007 as wellas the first half of 2007, compared to those same time periods from last year, helping to offset slight dips in other segments as total Radio spending remained virtually flat.
  • Sub-Cultural Diversity Important to Targeted Advertising
    BIGresearch's latest Simultaneous Media Survey of 15,439 consumers indicates that the categorization of Hispanics into broad generic groups leaves marketers with an inaccurate picture of ethnic groups.
  • Half of All Web Viewers Watching What The Other Half Has To Say
    According to the just released Deloitte's study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others.
  • Online Video Viewers Looking For News Clips
    A new study by Advertising.com, Inc., reports that that the majority of consumers are viewing video online, at 62 percent of survey respondents. These viewers are not just young adults viewing user-generated videos, says the report, but, in fact, 69 percent are ages 35 and older with a preference for viewing news clips online.
  • Top Web Sites Keep Visitors But Overlap Service
    A new release from Nielsen//NetRatings announced that, among the three key Web categories, search providers had the highest visitor retention rates, with an average of 71 percent of June visitors at home returning in July. Google Search led, followed by Yahoo! Search, and MSN/Windows Live Search. Visitor retention rates were slightly higher among the work audience.
  • Offline Influence on Online Search Yields 39% Conversion
    According to a the "iProspect Offline Channel Influence on Online Search Behavior Study," conducted by JupiterResearch, 67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. This 39% conversion rate suggests a synergistic relationship exists between search and offline channels, concludes the study.
  • Multi-Tasking Sports Fans See More Ads
    According to the results of a study by Solutions Research Group, American sports fans don't just watch. The study found that among viewers 12-34 in age, 72% were talking with someone via phone, e-mail, text messaging, or instant messaging during the final game of the NBA Finals, and 66% of the same age group were communicating while watching the NCAA championship game.
  • Online Ads Trump Radio in 2008
    Ben Macklin, eMarketer senior analyst and author of a new report, Radio Trends, concludes that "Traditional radio is rapidly being subsumed into a new, broader sector called 'audio'" that will include Internet radio, satellite radio, podcasting, high-definition radio and mobile audio services. The study, reported for EMarketer, shows Online ad spending transactions through 2007 and 2008 will exceed that being spent on traditional radio.
  • Even the Wireless Prefer Connected TV
    New research recently released by CTAM says that seventy percent of 17-23 year olds who are said to be the most connected generation ever with MP3 players, cell phones and laptops, prefer watching television on a traditional set. While college students report watching 16.6 hours of programming, the computer plays an important role in their viewing habits, with 21% of their video viewing on a computer. This includes 10% who use their computers to view television programs online and 11% who report watching video clips on sites such as YouTube and MySpace.
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