Brightcove and TubeMogul recently published the "Online Video & the Media Industry Quarterly Research Repor"t for the second quarter of 2010. Examining online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams, the study found that online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8% per month, with consumers watching 11% more videos month-over-month compared to last quarter.

According to the Winterberry Group "Changing Mission of Marketing Data By 2012," U.S. marketers will continue to dedicate a steady $7.8 billion to marketing data and associated services, even while the proportion of those budgets commanded by "digital" sources and applications will more than double to represent 10.8% of the mix, over $840 million in annual investment.

According to he most recent Pew Internet Project survey, cell phone use in the U.S. has increased dramatically over the past decade. 82% of adults today are cell phone users, and 23% of adults now live in a household that has a cell phone but no landline phone. Of the 82% of adults today who are cell phone users, 43% have software applications or "apps" on their phones. When taken as a portion of the entire U.S. adult population, that equates to 35% who have cell phones with apps.

According to Scarborough Sports Marketing, avid female college football fans represent a unique niche marketing opportunity as being "more likely" than the average adult to own, maintain and remodel a home, support technology, and to have contributed to a healthcare, social care/welfare or religious non-profit organization during the past year.

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The Changing Mission of Marketing Data

According to Publishers Information Bureau, for the first time in nine quarters both total magazine pages and rate-card-reported revenue posted gains. During the second quarter of 2010, magazine rate-card-reported advertising revenue closed at $5.2 billion, generating a 5.7% increase against the same period in 2009. PIB recorded a gain in ad pages of 0.8% in the second quarter compared to April through June, of 2009. The fourth quarter of 2007 marked the last time that magazine advertising revenue or pages recorded growth.

According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes. Specifically, the survey results show the average social media spend for marketers whose primary objective is to obtain customer loyalty was $88,000 last year, compared to $53,000 for brand awareness and $30,000 for customer acquisition, the objectives that attracted the next highest spending levels.

A new study by ExactTarget and CoTweet finds that while consumers primarily turn to Facebook to connect with friends and for entertainment, discounts and 'social badging' are the primary reasons consumers 'like' brands on Facebook. However, the prospect of receiving discounts is the number one driver for consumers to "like" a brand on Facebook, according to a new study from ExactTarget and CoTweet. 40% are motivated to like a brand on Facebook by discounts and promotions. 39% are motivated by showing support for the brand.

According to the Pew Research Center, social networking use among internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%, while use among those ages 65 and older grew 100% from 13% to 26%. At the same time, social networking use among users ages 18-29 grew by 13%.