According to a recent study from the Council for Research Excellence, reported by Marketing Charts, TV advertising and program promotions reach 85% of adults daily. Viewers typically see 26 advertising or promotional breaks, at an average of two minutes and 46 seconds per break, accounting for 73 minutes each day. But, the findings of a new Harris Poll show that 75% of Americans have found a commercial on TV confusing. 21% often find commercials on television confusing, while 55% say that TV commercials are not very often confusing. Just 14% say they never find commercials on television confusing, and …

According to BIGresearch, 86.2% of Americans regularly surf the Internet in a given week, but differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to surf the Internet and visit social networking sites in their leisure time; read, post to and maintain blogs; view news, videos and TV shows online; and send text messages. And, minority groups are more likely than Caucasians to regularly use Twitter.

According to Gallup's annual Governance poll, conducted Sept. 13-16, 2010, 57% of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly, for the fourth straight year... a record high by one percentage point. The 43% of Americans who express a great deal or fair amount of trust ties the record low, and is far worse than three prior Gallup readings on this measure from the 1970s.

According to a new study by comScore, conducted with ValueClick Media, retargeting, among six different placement strategies, generated the highest lift in trademark search behavior at 1,046%. Despite this considerable lift, the impact of retargeting is limited by its low relative reach, notes the report. The study analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation and trademark search queries across six different media placement strategies

According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. 89% will modify their search and try again if at first they don't succeed, 79% will try a different search engine, and half of the respondents are more likely to click on a search result if it includes an image or if a company/brand appears multiple times on the results page.

According to coupon aggregator RetailMeNot, consumers saved about $57.4 million using online and printable coupons between January and June 2010. Between January 1 and June 30, 2010, printable coupon users saved about $8.17 million, downloading 1.66 million coupons.

According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 58% of consumers are very likely to purchase their holiday gifts online this year, a vast majority over the second runner-up, brick-and-mortar stores, at 41%. The survey says consumers are cautiously optimistic entering the 2010 holiday shopping season. Some 43% think the economy is bouncing back, while 38% think it's staying about the same. Only 18% of those surveyed, however, feel that the economy was declining, showing the majority are feeling optimistic. Regardless, 41% say that the state of the economy has not affected their shopping habits.

According to SNL Kagan, TV station political revenues in 2010 have the potential to grow at least 25% above 2006, to $2.5 billion, with political revenues for publicly-traded TV pureplays expected to exceed $300 million. In the 16 states with highly-contested elections, Sinclair Broadcast Group Inc. has the largest footprint of all TV pureplays, with 24 full power stations and an estimated 11.1 million TV households. Network O&Os are also expected to generate revenue from political advertising, with CBS and Univision having the most exposure to toss-up states

According to a new analysis of U.S. Census Bureau data by Jeffrey S. Passel, Senior Demographer, and Paul Taylor, Director, Pew Hispanic Center, an estimated 340,000 of the 4.3 million babies born in the United States in 2008 were the offspring of unauthorized immigrants, Unauthorized immigrants comprise slightly more than 4% of the adult population of the U.S., but because they are relatively young and have high birthrates, their children make up a much larger share of both the newborn population (8%) and the child population (7% of those younger than age 18) in this country.

According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U.S. local advertising market to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009. A closer look at the forecast period reveals, following a significant contraction in 2009, local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.