• Business to Business Social Marketing
    According to a new study by BtoB, 93% of all b2b marketers are engaged to some extent in social media marketing, with the most-used channel, LinkedIn, employed by 72% of survey respondents. Facebook (71%) and Twitter (67%) are nearly as popular, and together these three form the core of most b2b marketers' social media programs.
  • Moms Mobile Addiction
    According to the "21st Century Mobile Mom Report," by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have a smartphone. Smartphones among moms has risen 64% over the past two years, and 51% of moms say they are "addicted" to their smartphone.
  • From the Age of Aquarious to the Age of Acquisition... An Elusive Target Market
    According The Media Audit's soon-to-be released National Report, social media websites have reached critical mass with consumers who are in important life stages. Among those adults who have children under the age of six years old, 71% visit Facebook, MySpace, or Twitter in a typical month, a figure that is 38% higher when compared to the general population. And, households with children under the age of six visit these social websites at a higher rate when compared to households with children older than six years old
  • Could It Be "Quick Response?"
    According to a recent survey of smartphone users, commissioned by MGH to determine the usage of QR codes, 72% of smartphone users indicated that they would be likely to recall an ad with a QR code. A what?... an emerging technology that uses barcode-like images containing a hidden message that can be unlocked by using an application on a smartphone.
  • Environmental Worries Preceding Earth Day
    As a corollary to concerns about the government, reported in a recent Research Brief, Americans surveyed in Gallup's 2011 Environment poll say they worry about contamination of soil and water by toxic waste, pollution of rivers, lakes, and reservoirs, pollution of drinking water, and the maintenance of the nation's supply of fresh water for household needs. They worry least about global warming and loss of open spaces.
  • Inequality (The Quality Of Being Unequal) In The Press
    According to new research conducted by Echo Research, "A Gendered Press," three quarters of all news journalists are men while women make up just a third of journalists covering business and politics. Well, OK, it's staff across the leading 28 newspapers in the UK by circulation size, commissioned to mark the 100th anniversary of International Women's Day. But how do the women fare on our side of the pond?
  • On-The-Go Local News Readers Influence Community
    According to a summary of findings from the Pew Research Center State of the News media, local news is going mobile. 47% of all American adults report that they get at least some local news and information on their cellphone or tablet computer, and what they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses
  • Ahead In The Cloud
    Based on the results of a new GfK Business & Technology online survey of 1,000 adults, nearly half of consumers are aware of the "cloud," but only nine% acknowledge that they fully understand it. According to IMS Research, there will be a greater need for consumers to move their data to cloud-based services as the growth of connected devices is expected to reach 22 billion within the next decade.
  • Small Business Owners Liking Facebook
    According to the MerchantCircle Merchant Confidence Index (MCI) survey, the total Q1 2011 MCI score is 5.1% higher than a year earlier. The largest contributor to its growth is respondents' expectations for sales revenue growth during the next three months.
  • Rising Food Prices Spiking Coupon Use
    According to a new survey conducted by Harris Interactive, and commissioned by Coupons.com, rising costs of food are giving Americans sticker shock at the grocery store, and 95% of U.S. adults plan to employ at least one savings strategy at the grocery as a result. And, says the report, consumers, particularly those in higher income brackets, are responding with additional saving strategies.
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