• Mobile Media Marketing
    A study of the Top 100 media publications in the United States by 2ergo found that 84% of the publications have a mobile website, a mobile application or both. Mobile sites were the most common, followed closely by iPhone applications, with Android and BlackBerry applications lagging.
  • Webinar Reinforces and Complements In-Person Summit
    According to The Virtual Edge Institute and ROI of Engagement, from their study "Measuring and Maximizing the Impact of a Hybrid Event," about why people attend in-person events versus remotely (virtually), 43% attended in-person to expand their network 41% preferred personal interaction with presenters/and or attendees 30% say they learn better in person, and 26% build deeper relationships with their network.
  • Social, Mobile and QR Codes Coming On Strong As SMB Marketing Mix With EMail
    According to a new survey by Pitney Bowes, 76% of small businesses agree their ideal marketing mix includes a combination of physical and digital communications. 72%, say they would do more of it if they had the right customer communications management tools. 68% say they are choosing new channels such as email, and 54% say social media, because they are found to be cost effective in communicating information to their current and potential customers as compared to all other options. 51% say they cannot get further engaged in multi-channel communications due to limited resources and time.
  • Portals and Entertainment Top Web Categories in China
    Following on a Research Brief last week noting that seven out of ten marketing and communications executives are anticipating a global marketing function within the next five years, a recent study by comScore, reports on how Internet users spend their time online in Greater China (Mainland China, Taiwan and Hong Kong). The report found that Portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China, followed by the Entertainment, Search/Navigation, Social Networking and Retail site categories. These five categories combined accounted for half of all time spent online in Greater China during …
  • Dads Catching Moms
    According to NRF's Consumer Intentions and Actions Father's Day survey, conducted by BIGresearch, Americans will spend an average of $106.49 on dad, up from $94.32 last year and the most in the survey's eight-year history. As dad gets more recognition, the gap between Mother's Day spending and Father's Day spending has narrowed substantially.
  • Caucasians Fall Significantly Behind Online Support of Social Issues and Causes
    According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American adults (30%) and four in ten Hispanics (39%) say they are more likely to support a cause or social issue online than offline today... both significantly higher percentages than Caucasians at 24%.
  • Global Marketing Function Intrinsic In Five Years
    Results of a study, commissioned by the Public Relations Global Network, show that marketing and communications executives are "going global," with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function. The survey of 206 communications professionals at agencies, corporations and non-profits across six continents reveals that 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.
  • Half of Smartphone Owners Say "It's My Life!"
    In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample was male while 44% was female, and the average age of the sample was 36. As mobile technology continues to evolve, says the report, a majority of smartphone users are fully integrating their devices into every aspect of their daily lives. According to the survey 52.9% say they utilize all of the functions of their smartphones, 30.4% say they use the basic functions of their smartphones and 16.7% only use their smartphones for calling, texting …
  • Rabbit Ears Clipped; WWW Gets Nod
    According to research from the Consumer Electronics Association, about 10% of pay-TV households are planning to cancel their cable, satellite or telco TV service this year, and turning to Internet sources of content, not over-the-air broadcasts. CEA research finds only eight percent of households with a television rely exclusively on antenna reception, equating to 9 million (out of 114 million households with TV) households in the U.S.
  • Radio Beaming Up
    According to a new release from the Radio Advertising Bureau, radio posts the 5th consecutive growth quarter, with a 3% increase to $3.783B in Q1. Propelling the momentum this quarter were strong performances in Digital (+21%), Off-Air (+9%) and key Spot categories: Automotive (+27%), Insurance (+20%), and Beverages (+32%).
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