According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last month's all-time high of 14.7 billion streams. The number of online video viewers also increased from April, up nearly 3% to 145 million unique viewers.
Tablet owners are 66% more likely than the average U.S. adult to be heavy users of printed versions of magazines, while owners of eReaders are 23% more likely to be heavy magazine users. Owners of these digital devices are also more likely than the average adult to be heavy newspaper readers; Tablet and eReader owners are 54% and 63% more likely than the average U.S. adult, respectively, to be heavy newspaper readers. Not surprisingly, given the connectivity of eReaders and especially Tablets, their owners index high for Internet usage. Tablet owners are 79% more likely than the average adult …
According to a June 2011 report from ExactTarget, data from "Mobile Dependence Day" shows that the smartphone market has seen explosive growth in recent years, and, based on market trends, expected to continue. In February 2011, comScore reported that US smartphone usage had grown by 60% in the previous 12 months, as the total number of Americans using smartphones rose to 63.2 million in 4Q 2010.
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The company says that "... changing patterns in use of text and imagery... is having an impact on open rates, without necessarily having an impact on response."
According to Borrell Associates report, with research into automotive ad-spending, the National Association of Automobile Dealers, Manheim Auctions and Scarborough Research, automotive is the second-largest advertising category, at $22.6 billion this year, behind only general merchandise stores. Every medium except yellow pages is seeing an increase in auto advertising in 2011, with an overall increase of 7.2%, from $21.1 billion in 2010 to $22.6 billion. The largest percentage increase is cinema advertising, up 98%.
According to a recent study by Kantar Video and Synaptic Digital, men and women respond differently to types of information needed to help form purchase decisions. When buying a car, the study finds, men want their information from an independent third party, while women want both paid and earned media to help form a decision.
According to the Retrevo Gadgetology Report, an ongoing study of people to understand the changing role of parents in this new age of technology, today's parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or "iParents," coined by the report.
According to the Nielsen Women of Tomorrow Study, spanning 21 developed and emerging countries, women across the globe are achieving higher levels of education, joining the workforce in greater numbers and contributing more to the household income. But, they are pressured for time and feel stressed and overworked, reporting that a contributing factor in the higher stress levels in emerging markets is that there is little spare cash remaining after the basic essentials to spend on themselves or take vacations.
Local television and radio broadcasting contributes 7% of the nation's Gross Domestic Product, or $1.17 trillion annually, as well as 2.52 million jobs attributable to the industry every year, according to an NAB-commissioned study conducted by Woods & Poole Economics, with support from BIA/Kelsey.
According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers' Facebook pages as online circulars to engage with brands online. The report says that one quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say they use retailers' Facebook pages to keep up to date on sales and promotions.