• Shared Content Acquires Profitable Customers
    According to the Curata 2012 Content Curation Adoption Survey, curation has become mainstream, with the majority of marketers surveyed curating content. Marketers are sharing relevant content with new prospects or customers to attract, acquire and engage a target audience to drive profitable customer action.
  • Digital Challenges, But Traditional Still Tops With Agencies
    Bolstered by political advertising, TV attracted the most ad dollars in early 2012, But Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. According to a new Strata quarterly survey of leading agencies, the advertising economy is positive and appears to be back to a new normal. The study found that 64% of respondents said their customers' approach to ad planning is the same as last year (the most since the start of the survey). The advertising industry was consistently steady in the first quarter, with 51% reporting growth will be the …
  • Consumers Bail If Service Is Bad (...duh)
    According to the 2012 American Express Global Customer Service Barometer consumers who have used social media for service tell significantly more people about their service experiences, and say they'd spend 21% more with companies who deliver great service, compared to 13% on average. The survey reveals a sorry state of service in general, pointing that 93% of Americans surveyed say that companies fail to exceed their service expectations, while 55% walked away from an intended purchase in the past year because of a poor customer service experience.
  • The Social Sharing Shortcut To Registration
    According to the current quarterly study by Janrain Engage, across 365,000 websites analyzing social login and social sharing preferences, Facebook is the most popular option at 45%, while a majority would rather use a different social identity, such as Google, Yahoo! or Twitter. Because the social media landscape is fragmented, notes the report, the study helps to determine which identities people prefer both for sign-in and content sharing that can be used to speed up registration on sites across the web.
  • On-the-Go Exec Apps
    According to a survey from Doremus and the Financial Times, 43% of surveyed global executives say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular.
  • Face-to-Face Look And Listen Critical To Business Communications
    According to findings from an Economist Intelligence Unit survey, sponsored by Cisco, Business leaders' views on interaction, business leaders say they want more collaboration in person when it comes to activities such as brainstorming for new ideas, managing a specific crisis or making presentations.
  • Smartphone Swiping In The Mobile Age
    Drawing on recent Pew Internet surveys and others, Aaron Smith, Janna Anderson and Lee Rainie have developed a comprehensive report released by the Pew Research Center's Internet & American Life Project on the The Future of Money in a Mobile Age. Recent Pew Internet surveys find that one in ten Americans have used their cell phone to make a charitable contribution by text message, that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app using a mobile …
  • Hispanic Market Impacts National Landscape Significantly
    According to a new Nielsen report on the Hispanic consumer, the U.S. Hispanic population is the largest minority segment and growing at a dramatic rate towards ethnic plurality (the coexistence of numerous ethnicities and races with no one segment in the majority), which has already occurred in the most populous states and is beginning to occur among the U.S. baby population.
  • Internet Radio Gets Strong Support At RAIN Summit
    According to speakers at Radio And Internet Newsletter's RAIN Summit West 2012, Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base. However, since only about 15% of listeners have shown a willingness to opt for a subscription model, online music providers are experimenting with various registration programs to increase the amount of information available to advertisers and help boost ad revenues.
  • Mobile Media Milestones
    According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase the spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012. In contrast, advertiser spend on mobile media is expected to almost double from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012, a 17.0% increase on 2011.
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