According to a new StrongMail survey conducted in conjunction with Zoomerang from April 11 to 23, 2012, reflecting the attitudes of business leaders in regards to mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels, only 45% of businesses are conducting some form of mobile marketing, with mobile websites, mobile applications and QR codes the most popular forms of mobile marketing, but less than half of marketers are currently running any of them. Of those who are, 57% have been running them for only a year or less.

Customer lifetime value is an important metric for every business, but it is especially critical for ecommerce, daily deal, and flash sale sites, says RJMetrics. For companies like these, a key to success is profitably acquiring new customers. Without a firm grasp on customer lifetime value, companies run the risk of acquiring unprofitable customers or getting outspent and outgrown by a competitor who better understands the metrics of their model.