According to Yesmail Interactive, many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands. A breakdown by social channels showed that Facebook campaigns achieve the highest level of engagement on Tuesdays, yet that day ranks fourth in terms of when actual campaigns are deployed. The majority of Twitter campaigns take place on Friday, which is the least engaging day for those campaigns. The most interaction on YouTube occurs on Monday, but it is the least utilized weekday for campaign deployment.
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identified six significant providers in this category, Epsilon, Exact Target, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive and researched, analyzed, and scored them. The report details findings about how each vendor measures up to help interactive marketers select the right partner for their email marketing efforts.
According to a survey from Corporate Visions, 80% of B2B marketing and sales professionals say their demand generation campaigns are ineffective to semi-ineffective, Among those, content is the biggest challenge. 37% say the single most important factor hampering successful demand generation campaigns is "... (it) isn't engaging or provocative," while 31% cite a lack of sales and marketing alignment, and 12% cite budget constraints.
According to Burst Media, with 2012 social media spending at an estimated $4.8 billion (BIA/Kelsey), brands are looking for new ways to capture the fragmented attention of consumers. The Burst Media survey of online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising revealed that both advertisers and publishers have opportunities to leverage social platforms to further engage with their followers and consumers.
According to Pew Research, 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access. 88% of U.S. adults own a cell phone of some kind as of April 2012, and 55% of these cell owners use their phone to go online.
According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans' time online. The value of the time consumers spend online and on social networks and blogs continues to grow. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
According to Leichtman Research Group (LRG), 87% of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe is similar to the past two years. The mean annual household income of multi-channel video subscribers is 53% higher than the household income of non-subscribers.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years. And, a significant proportion of retailers expect to adapt by providing personalized product details, based on previous behavior, to a shopper's smartphone. In fact, retailers believe that 42% of sales will come from online, mobile, and social commerce sites in the next 5 years, says the report.
According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion didn't work in only one instance where the issue was scheduling against the NBA Finals
According to a new study by the OPA and Frank Magid Associates, tablet usage is exploding, and tablets have become embedded in people's lives. Accessing content and information was found to be the dominant activity on the device (94%), followed by accessing the internet (67%) and checking email (66%). The study also revealed that tablet users' primary content-related activities include watching video (54%), getting weather information (49%), and accessing national news (37%) and entertainment content (36%).