According to the IAB Internet Advertising Revenue Report by the Interactive Advertising Bureau and Pwc US, internet advertising revenues climbed to an all-time high of $17 billion, in the first half of 2012, representing a year-over-year 14% increase

According to an inclusive report by the CMO Council to consider the need for "exploiting mobile to the fullest degree," there are some impressive early adopters and trailblazers, but what is clear from this study, says the report, is that a shift in thinking around the entire scope of mobile engagement is a mandate.