According to a recent comScore study, from its TabLens service, nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.
According to the findings of the "National Brand Use of Digital in Local Marketing" study, a survey of national brand marketing executives in North America commissioned by Balihoo, national brands are betting big on local marketing with 91% surveyed expecting to spend more or the same on local marketing in 2013 as they did in 2012.
According to an extensive study of the economics of the Google AdWords metrics model, posted by Larry Kim, a 2% to 5% has been the reps' estimate of a good click through. But a recent analysis by AdWords of over a billion dollars in aggregate spend has produced averages and benchmarks for top-level key performance metrics across the Google search and display networks, including conversion rate and cost per conversion.
According to a new survey by RSW/US, about 8 in 10 agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%). But, more than 8 in 10 say that obtaining new business is either as hard or harder than it was last year.
According to data from the the AA/Warc Expenditure Report, UK advertising posted a stronger than expected performance in the second quarter of 2012. Spend increased by 3.8% year-on-year (excluding direct mail), exceeding earlier forecasts by 0.9 percentage points.
New research from Adobe Systems Incorporated, The State of Online Advertising, exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. According to the online survey, print magazines and while watching a favorite TV show are the two most preferred places to look at an ad, as rated by consumers and marketers.
According to a study entitled F-Commerce Facts by Payvment, Facebook sellers are optimistic about the 2012 holiday season, with 49% anticipating that their holiday sales will increase from last year, and just 13% expecting a decline in sales.
According to SymphonyIRI's Q3 2012 MarketPulse study, Generation X generally has a positive outlook on the economy, but are more frugal than baby boomers and seniors. On the surface, it may seem Gen-Xers have more in common with boomers, but the reality is that they share many of the same penny-pitching, tech-savvy traits of Millennials, says the report.
According to the Pew Research Center's Internet & American Life Project, more than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library. At the youngest end of the spectrum, high schoolers, ages 16-17, and college-aged young adults (18-24) are especially likely to have read a book or used the library in the past 12 months.
According to the "Ad Sales Executive" survey recently released by PaperG, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide, 94% of advertisers are interested in mobile advertising and over 90% of sales executives are optimistic about sales for mobile display advertising