• Digital Layaway
    According to a recent eMarketer projection, reported by Thad Rueter, Senior Editor for Internet Retailer, Electronic Commerce spending in the United States will increase about 15.1% year over year in November and December. Spending during those two months will total $61.8 billion, up from $53.7 billion in 2012.
  • Printing Services Industry Absorbed by Printers & Online Media
    Because demand for printing services is tied to the performance of the printing industry and the demand for book, newspaper and magazine publishing, growth will remain weak; additionally, the rising dominance of online media will hurt revenue, as e-books and other digital technologies take the place of printed materials.
  • Agencies and Marketers Find Common Ground
    According to the 2013 RSW/US agency-marketer business report, regarding issues related to agency selection criteria used by marketers, though agencies would like to think that most, if not all marketers only think about price and other less meaningful measures, it appears that how agencies think marketers SHOULD judge them, is at least close to how marketers actually are judging them.
  • Which Day Will Your Facebook Brand Post Work Best?
    Veronika Fuleova, Social Media Editor at Socialbakers, reports that Facebook updates perform differently depending on the day of the week they're posted. She says that the search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience.
  • Agencies Flock To Social
    According to the most recent quarterly survey compiled by STRATA, interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter.
  • Product Listing Ads Winning Click-Throughs
    According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads since November 2012.
  • Influence of Social Media on Global Purchasers
    According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site.
  • 10% of Consumer Ecommerce Spending On Smartphone or Tablet
    comScore chairman, Gian Fulgoni, reports that "... one out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet... growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x... which itself is growing at rates in the mid-teens,,, "
  • GSA Squeezes SmartPay Charge Card
    The Federal Times reports that federal travel card spending is down 17% so far in fiscal 2013 compared with the same period last year, from $7.3 billion to about $6 billion. the General Services Administration's SmartPay charge card program follows a 6% decline in 2012. That year, travel spending fell from $9.6 billion in fiscal 2011 to less than $9 billion, according to the SmartPay program.
  • Christmas In September is Back-To-School For Retailers
    According to Back-to-School Shopping: 2013 Trends from Placed Insights, the back-to-school shopping season is second only to Christmas in retail sales, as retailers across a variety of categories, including apparel, electronics, office supplies, and more, stock their shelves with must have items and flood advertising channels to drive shoppers through their doors.
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