"Secrets & Lies," a new global research study from Young & Rubicam, suggests that consumers are hiding their most important desires and motivations from marketers, and maybe even from themselves.

According to Nielsen's latest Trust In Advertising study, earning consumer trust, whether it's advertising via TV, newspapers and radio, or mobile and online, is the holy grail of a successful campaign.

According to new survey data from Constant Contact, while most small business owners are "do-it-yourselfers," handling email to SEO in-house, many outsource select activities related to advertising and website management.