According to a new study from Edelman, brands are failing to perform in the areas consumers consider most important to building and maintaining connections with them. The researchers surveyed 11,000 online consumers, in 8 countries, who participated in a minimum of one brand engaging activity in the previous year. The study found that 90% of people want marketers to more effectively share their brands.
TATA Consultancy Services, in a new study addressing "How The Best Consumer Companies Use Social Media, " begins their report by noting that 10 years ago Facebook, with more than 1 billion users today, was a year away from being launched.But, says the report, in the last three years, the majority of large consumer companies have incorporated social media in their strategies and operations.
According to Bronto Software and Magento, partnered with Ipsos, online shoppers cart abandonment rates range from 70-80%. The report says that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers.
According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarks report, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need for marketers to segment and test email messaging and abandon batch and blast approaches.
A new report from Juniper Research has found that by 2017, a quarter of a billion people will use their mobile or tablet device to access adult content, such as videos, images and live cams, up by more than 30% on current usage.
According to a new survey by the Pew Research Center's Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the cell owners who did so at a similar point in 2012, and a two-fold increase over those who did so in 2009. Pew calls these individuals "cell internet users,"
According to a recent McKinsey survey, as businesses continue to embrace digital tools and technologies, especially when engaging with customers, C-level executives are stepping up their own involvement in shaping and driving digital strategies.
According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market is on course to grow 3.5% in 2013, Expectations for this year have leveled after a long period of slow erosion by bad economic news. The study projects stronger growth over the next two years of 5.1% in 2014 and 5.9% in 2015, primarily due to the European economy becoming healthier.
According to a recent analysis of more than 1,000 Americans by Vision Critical, posted by Bruce Friend, when it comes to video streaming, convenience beats any other factor in driving traffic. However, original programming will take over similar to HBO original shows like "Boardwalk Empire" and "Game of Thrones" keeping the network in the game, opines the report.
According to a new Email Marketing survey from Kentico, only 32% of the general public believes email marketers have gotten better over the past five years at emailing them with products, services, or various content that appeals to their interests.