According to a new BrandAds survey of over 100 advertising professionals about the current state of digital video campaign measurement, 60% of respondents believe they can't measure the impact of their campaigns with the current tools and data on the market today.

According to the Associated Press-NORC Center for Public Affairs Research national survey of adults ages 50 and over, the population segment is not only growing rapidly in numbers, but is also becoming substantially healthier. Projections show that the U.S. population age 65 and over will increase to 19% of the population by 2030, up from 13% in 2010, an estimated 72 million people.