According to a new BrandAds survey of over 100 advertising professionals about the current state of digital video campaign measurement, 60% of respondents believe they can't measure the impact of their campaigns with the current tools and data on the market today.

According to the Associated Press-NORC Center for Public Affairs Research national survey of adults ages 50 and over, the population segment is not only growing rapidly in numbers, but is also becoming substantially healthier. Projections show that the U.S. population age 65 and over will increase to 19% of the population by 2030, up from 13% in 2010, an estimated 72 million people.

According to Piqora, having performed "the first scientific and quantitative research" of 1,000 brands on Pinterest between February and October of this year, the Pinterest mobile user base grew 50% this year, and 75% of usage happened on a mobile device.

According to new research from Mintel, multi-generational families are more likely, than all parents surveyed, to say they have increased spending on their kids in each of the categories considered, but 50% wish families like theirs were better represented in TV and print ads.

According to the BIA/Kelsey updated Annual U.S. Local Media Forecast, total U.S. local media ad revenues are expected to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8% compound annual growth rate, growing faster than the firm originally forecast earlier this year.

According to LivePerson, in its second annual "Connecting with Customers" research, today's consumers want access to information and support instantly, and if they don't find what they need quickly, they will look for it somewhere else. The study finds that, on average, consumers won't wait more than 76 seconds if they need help during their online journey.

A recent study by MailChimp, is prefaced by saying that people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, the study was designed to determine how much of a difference a single word can make in a campaign's open rate.

Results of The Harris Poll of 2,577 adults, surveyed online, show that 53% of Americans say that celebrities can make a large or some positive difference to the cause they are promoting, up from 45% who said this in 2008. 22% believe these celebrities can make little positive difference for their cause and just 16% say they make no difference at all.

According to a new study from BIA/Kelsey, small businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant.

According to ExactTarget, who published the 2009 Email List Growth Study, an in-depth examination of marketers' top subscriber growth tactics, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media.