Most U.S. adults do not go to Facebook seeking news, the online survey of 5,173 adults finds. Instead, 78% of Facebook news consumers get news when they are on Facebook for other reasons. Only 4% say it is the most important way they get news.

According to a survey involving retailers that Shop.org polled earlier this year about their holiday promotions and plans, 34.9% of respondents said they already offer free shipping all year, compared with 23.1% a year earlier. Of the rest of the retailers that do not offer free shipping all year, 16.3% said they would begin offering it as a holiday promotion this week (last week in October).

According to new research from Retention Science identifying the types of promotional offers that work best, and when they should be sent to generate maximum revenue for online retailers, while consumers shop online in the afternoon and evening (65%), most promotional emails are sent first thing in the morning, hitting consumers when they aren't in the buying mood.

A new study conducted by the Incentive Federation, in partnership with Aspect Market Intelligence, confirms that the non-cash incentives market is thriving with 74% of U.S. businesses spending $76.9 billion annually on incentive travel, merchandise and gift cards.

Business leaders incorporating NPS into their executive dashboard are constantly striving to innovate their analytics and not rely on status quo, says the report. According to ForeSee analysis and research, a more equitable method of deleting "detractors" from the measurement equation provides, as their analysts propose, a more accurate understanding of the word of mouth recommendation quotient.

According to the ninth annual Accenture Global Consumer Pulse Survey, which looked at consumer attitudes toward marketing, sales and customer service practices, 51% of customers in the U.S. switched providers in the past year due to poor customer service, up 5% from 2012, while 81% said that the company could have done something differently to prevent them from switching

According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consumer insights project, teens are experiencing general spending fatigue across key categories, specifically fashion related items. The absence of a clear product catalyst is a key contributing factor to diminished spending proclivity.

According to the 2013 Advertisers Survey from placemedia, commissioned from uSAMP, 89% of surveyed advertising executives across the United States said that television video impressions were more important than online video impressions.

According to MarketingProfs and the Content Marketing Institute (CMI) reporting their research into the emerging trends in the B2C content marketing space, it's a good year for B2C content marketers in that 90% of B2C marketers are using content marketing, compared with 86% last year. 34% consider themselves effective at content marketing, up from 32% last year.

According to a new Ipsos Reid poll of female executives commissioned on behalf of Randstad, women continue to face more obstacles than men when it comes to advancing their careers to top-level executive and management positions.