According to the results of a recent Harris Poll, 35% of adults who follow at least one sport say professional football is their favorite, while just 14% say baseball is. In September and October, it's an argument that happens year after year in sports bars nationwide, says the report, but football continues to dominate over baseball as America's Favorite Sport.

According to the results of the latest study of "Seamless Retailing" by Accenture, 21% of U.S. shoppers said they plan to increase their in-store purchasing, up from just 9% of shoppers in the previous year.

According to Adobe's Digital Video Index for Q4 2013, sports viewing increased 640% year-over-year, compared to 440% growth in all streamed video content. One quarter of all sports content is now viewed on mobile devices, says the report, based on aggregated and anonymous data from more than 600 media and entertainment sites, 22.5 billion online video starts, half a billion video starts from mobile devices, and 574 million TV Everywhere streams.

According to a Pew Research Center survey, Facebook turning 10 has reached the dominant social networking platform, used by 57% of all American adults and 73% of all those ages 12-17. Adult Facebook use is intensifying as well. 64% of Facebook users visit the site on a daily basis, up from 51% who were daily users in 2010.

A new report from BrandAds notes that most of the information published around Superbowl ads tends to focus on social media metrics, sentiment and YouTube views. According to the study, insights reveal which brands ran the most effective Superbowl ads based on actual brand lift, responding to the question: is the $4 million investment in a 30-second Superbowl spot really worth it?

A new study by Nielsen, Continuous Innovation, the Key to Retail Success, points out that shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. Today, brick-and-mortar stores need to innovate continually to capture their shoppers' attention, as e-commerce attracts a growing number of users.

According to a new study from TiVo Inc., despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when their sets are on. Though many viewers report having multitasked at least once while watching TV,

According to a Listrak-sponsored Harris Interactive survey conducted online of more than 2,000 U.S. men and women age 18+, 84% shop online regularly (more than twice a month) and have signed up to receive promotional emails from a retailer.

According to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone, while the online ad industry falls deeper in love with native ads that fade into the background of web pages, consumers prefer ads that get in their face by taking over their computer screens.

According to the first in a series of demographic snapshots of technology use and adoption among different groups of adults in the United States, this report, by Aaron Smith, on African Americans and technology says that African Americans have long been less likely than whites to use the internet and to have high speed broadband access at home, and that continues to be the case.