• Smartphones Gain The Ear of Cell Phone Users
    According to a new study by the Consumer Electronics Association, 64% of U.S. households now own smartphones, surpassing ownership of basic cell phones (at 51%), for the first time.
  • Print Revenue Highest, But Digital Driving Growth For B-to-Bs
    According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted for 52.5% of total revenue last year, higher than it was in 2010 at 52.4%. That's actually more surprising when you look at what's been expected from print advertising on a year-by-year basis, says the report.
  • Big Data Helping Midmarket Companies With Critical Decisions
    According to a global survey of midmarket executives by Dell Software, with Competitive Edge Research Reports, big data projects have made a significant shift from their enterprise roots, and have become a critical decision-making factor for midmarket companies across the globe.
  • Existing Customers Spend 2/3 More, Cost 10 Times Less
    A joint study by BIA/Kelsey and Manta found that, for the first time, small businesses truly grasp the impact their customer base has on their long term business viability. The study surveyed nearly 1,000 small business owners (SBOs) and found they now spend more than half of their time and budget focused on existing customers, recognizing that it can be up to ten times more costly to acquire a new customer.
  • Consumers Reading Blogs From Favorite Brands
    According to a new survey, fielded by TNS and developed by WP Engine, 62% of Americans want to see content directly from their favorite brands. This was followed by tips on using a brand's products (44%), stories from customers like themselves (34%), and anything that does not blatantly "sell" a company's products (18.6%).
  • Digital Content in Newspapers Reaches 161 Million Adults
    According to NAA VP Jim Conaghan, supported with comScore data, the audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.
  • Only Time Prevents More Reading
    According to the results of The Harris Poll adults surveyed online between March 12 and 17, 2014, the ways in which we can read books have undergone radical shifts over the past few years. Not long ago hardcover and paperback were the main options available to readers, but then e-readers hit the scene, followed by tablet computers.
  • For Marketing Planning 50 Years Out
    According to a new national survey by the Pew Research Center and Smithsonian magazine, the American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.
  • Websites Are Meant To Be Seen...
    According to the results of a recent survey conducted by Ascend2, "if you don't appear on page one of the search results, you don't exist." To assuage this, the C-suite is paying attention to their organization's organic search rankings.
  • Marketers Anticipate Spending More on Digital Than Traditional
    According to a survey from ThinkVine, more than half of marketing executives expect to spend more on digital media than traditional channels within the next two years. 25% of senior-level marketers say that their spending in online display, social, mobile and other digital channels currently exceeds spending on TV, radio, print and other traditional media.
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