To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014. Nanigans clients include 200 of the world's leading performance marketers in ecommerce, gaming and other internet businesses such as online travel and mobile app developers.

According to The 2014 Digital Marketer Benchmark and Trend Report from Experian, data has become a focal point of all marketing efforts. In fact, 93% of organizations think data is essential to their marketing success.