According to a new study by Custora, whether it's commuters immersed in their tablet on the subway, toddlers with Sesame Street apps, or a shopper buying toilet paper on her phone to save a little and avoid the hassle of carrying it home, mobile computing is doing everything except slowing down.
According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, Americans between the ages of 18 and 34 have increased their video viewing by 16 minutes a day and decreased TV watching by 10 minutes.
According to the new IDC Quarterly Tablet Tracker, following a second consecutive quarter of softer than expected demand, worldwide tablet plus 2-in-1 forecast for 2014 has been lowered to 233.1 million units. The new worldwide forecast shows a 6.5% year-over-year growth rate, well below the 12.1% growth rate previously forecast.
According to a study sponsored by Vidyard, and conducted by Demand Metric to explore several aspects of video marketing and the emerging role of video marketing platform technology, 95% of this study's participants report that video, as a form of marketing and sales content, is becoming "somewhat or far more important" to them.
According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed 25 million more coupons, primarily for non-food products, compared to the same period last year.
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase.
Online shopping offers certain conveniences, from delivering the order right to your door to broad selection and low prices, that brick-and-mortar stores can't. eMarketer estimates, notes the report, that business-to-consumer (B2C) e-commerce sales worldwide will reach $1.5 trillion in 2014, up nearly 20 percent from 2013
According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully.
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketing, website registrations, social media and pay-per-click advertising posted the most significant gains in usage for B2B marketers seeking new leads. 67% of B2B marketers said they would use content marketing this year
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce, says the report. These corporations provide a look at emergent social media trends among America's most successful companies.