According to a recent study today by the Content Marketing Institute, "B2B Content Marketing Benchmarks, Budgets and Trends," 86% of b-to-b marketers use content marketing as part of their strategic marketing efforts. However, 48% say they have a content-marketing strategy but don't document it.

According to a new study by Forrester Research, "Take Advantage of Positive Email Attitudes," summarized by MarketingCharts, 42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.

According to a new report from Nielsen, authored by Louise Keely and Jeremy Burbank, as Boomers "age out," the Millennials age in, they are playing an increasingly critical role in an economy continuing its long slow mend. Millennials are no longer Generation Next, but rather Generation Now.

According to HookLogic, partnering with Markettree, LLC, on the study "Online Consumer Shopping Behavior Revealed," surveying 500 consumers who had shopped online within the past three months, in the offline world most of the shopping process decisions are made prior to entering or even selecting a store. The consumer decides what he/she wants to buy, picks a store, browses, and likely buys.

According to Nielsen, the African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising.

Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Channel Attribution Must Convert Insights Into Action," outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling...

According to data analysis from MarinSoftware, smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But, the report asks, how important is ad position for marketers looking to capture the attention of their audience?

According to a study from The Society For New Communications Research, summarized by Vanessa DiMauro and Don Bulmer, the reputation of a company is no longer defined by what they "report" or what they "say" they stand for. Instead, they are increasingly defined by the shared opinions...

According to the FOLIO:'s annual survey of city and regional magazine publishers, print may be dying, but it's still lively enough to carry the city and regional magazine industry. Local titles rely on print for as much as 93% of their annual revenue.

According to new research from The Diffusion Group (TDG), Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14. TDG's latest analysis of Netflix examines subscriber growth and hours streamed, and offers domestic forecasts for both through 2022.