According to the U.S. Local Media Forecast 2015 from BIA/Kelsey, total local media revenues are forecast to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%.

According to a new study by Nielsen, commissioned by inPowered and entitled The Role of the Consumer in the Decision Making Process, consumers report an increase in usage across all sources of information in the past five years, including sources such as brand websites, user reviews, and third party expert content, when learning more about new products and services.

According to SAP Mobile Services, a division of SAP, with Loudhouse Research, mobile users' app consumption is maturing and customers have discerning preferences for how they communicate with brands, subject to need. The SMS Advantage survey highlights consumer benefits and challenges in relation to mobile apps, SMS, and other interactions between service providers and customers.