98% of the top brands in the world have a Twitter account. 70% of brands have over 100,000 followers, up from 58% in Q4 2013, while the percentage of brands that Tweet at least once a day has increased from 92% to 94% since Q4 2013.

Digital marketers in both the B2B and B2C spaces have been scrambling for years to get access to more and more data (Big Data) about their customers and prospects, yet many are ill-equipped to make use of that data to the extent of its capabilities.

The US holiday shopping season is off to a strong start. The first three weeks of the season, from November 1st to November 20th, show strong growth in e-commerce orders and revenue, as well as in mobile shopping.