by Jack Loechner on Jun 4, 6:15 AM
About 20% of consumers spend up to 15 minutes per day searching on mobile, says the report, and 50% spend up to 30 minutes shopping per day. Marketers who want to engage customers will have to make mobile an integrated part of their overall strategies, suggests the report.
by Jack Loechner on Jun 3, 6:15 AM
According to a new study by Insights in Marketing, while the majority of women are returning to the workplace, and more men are choosing to stay home with the family, many men are facing the same stigmas and struggles that women have faced for years.
by Jack Loechner on Jun 2, 6:15 AM
According to The Shullman Research Center, with a special focus on affluent consumers, drivers of both the luxury and the wealth-related markets, 62% of millionaires say their favorite place to shop is Amazon!
by Jack Loechner on May 30, 6:55 AM
According to a recent Nielsen report, while advertisers are looking for primetime ad space, the real opportunities lie with the viewers, who continue to access and engage with TV content in a variety of ways. Knowing when and where to find consumers is crucial to reach them, and ensure ads break through the clutter and catch attention.
by Jack Loechner on May 29, 8:05 AM
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful marketers are doing. The 2014 survey examines trends in how often CEOs are looking for marketing activity reports, and the diversity of channels being measured.
by Jack Loechner on May 28, 6:55 AM
Data from nearly 6 million email marketing campaigns suggests the shift to mobile has made it more difficult to get readers to engage with your content, unless you can drive a subsequent open in a different environment. If a mobile reader opens an email again from a different device, more clicks happen, says the report.
by Jack Loechner on May 27, 7:00 AM
According to Mirren Business Development, and RSW/US's respective databases of senior agency executives, "Salesforce" is the most often mentioned tool for agencies to support and grow their business. But many agencies want more from it in terms of customization or training.
by Jack Loechner on May 26, 6:15 AM
The Internet of Things is the latest research report by the Pew Research Center. It includes an analysis of opinions about the likely expansion of the "Internet of Things", a catchall phrase for the array of devices, appliances, vehicles, wearable material, and sensor-laden parts of the environment that connect to each other
by Jack Loechner on May 23, 9:10 AM
According to comScore and Millennial Media, in a new Cross-Screen study to inform brands and marketers on who the new world of cross-screen users are, the types of content they are consuming, and how they are most likely to use a specific device (over another), women aged 25-49, 80% are cross-screen users and 11% are mobile-only users, making this demographic the largest spending time on mobile.
by Jack Loechner on May 22, 6:15 AM
According to a recent Whitepaper from Bronto data analysis, all online retailers experience shopping cart abandonment. In 2010, Forrester Research and MarketingSherpa reported abandonment rates of 55% and 52% respectively. More recent numbers from SeeWhy and Fireclick show abandonment rates are now hovering around 72%.