According to a Spencer Stuart survey of more than 160 senior marketing leaders, reported by Arthur S. Brown, Grant Duncan, Thomas Seclow and Greg Welch, digital has become a key driver of business decisions across industries, with a significant number of those choices falling under the marketing function. Digital and its possibilities continue to impact the role of the CMO.

According to a new study by Chango with Digiday, among 400 media buyers, agency executives and brand executives, retargeting via mobile devices is an industry wide challenge, but the study shows digital media buyers are experimenting with paid social exchanges to fill the gap left by cookies.

According to an infographic and study recently released by LeadJen, a B2B lead generation company, director level professionals in marketing organizations and those with functional responsibility for sales are most likely to respond to prospecting efforts from marketing technology vendors.

According to a new study by the Consumer Electronics Association, 64% of U.S. households now own smartphones, surpassing ownership of basic cell phones (at 51%), for the first time.

According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted for 52.5% of total revenue last year, higher than it was in 2010 at 52.4%. That's actually more surprising when you look at what's been expected from print advertising on a year-by-year basis, says the report.

According to a global survey of midmarket executives by Dell Software, with Competitive Edge Research Reports, big data projects have made a significant shift from their enterprise roots, and have become a critical decision-making factor for midmarket companies across the globe.

A joint study by BIA/Kelsey and Manta found that, for the first time, small businesses truly grasp the impact their customer base has on their long term business viability. The study surveyed nearly 1,000 small business owners (SBOs) and found they now spend more than half of their time and budget focused on existing customers, recognizing that it can be up to ten times more costly to acquire a new customer.

According to a new survey, fielded by TNS and developed by WP Engine, 62% of Americans want to see content directly from their favorite brands. This was followed by tips on using a brand's products (44%), stories from customers like themselves (34%), and anything that does not blatantly "sell" a company's products (18.6%).

According to NAA VP Jim Conaghan, supported with comScore data, the audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.

According to the results of The Harris Poll adults surveyed online between March 12 and 17, 2014, the ways in which we can read books have undergone radical shifts over the past few years. Not long ago hardcover and paperback were the main options available to readers, but then e-readers hit the scene, followed by tablet computers.