• For Marketing Planning 50 Years Out
    According to a new national survey by the Pew Research Center and Smithsonian magazine, the American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.
  • Websites Are Meant To Be Seen...
    According to the results of a recent survey conducted by Ascend2, "if you don't appear on page one of the search results, you don't exist." To assuage this, the C-suite is paying attention to their organization's organic search rankings.
  • Marketers Anticipate Spending More on Digital Than Traditional
    According to a survey from ThinkVine, more than half of marketing executives expect to spend more on digital media than traditional channels within the next two years. 25% of senior-level marketers say that their spending in online display, social, mobile and other digital channels currently exceeds spending on TV, radio, print and other traditional media.
  • Facebook Ad Trends Show CPCs & CTRs Increasing
    To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014. Nanigans clients include 200 of the world's leading performance marketers in ecommerce, gaming and other internet businesses such as online travel and mobile app developers.
  • Accurate Data Essential To Marketing Success
    According to The 2014 Digital Marketer Benchmark and Trend Report from Experian, data has become a focal point of all marketing efforts. In fact, 93% of organizations think data is essential to their marketing success.
  • Online Batters Bricks
    According to the Anthem Marketing Solution's semiannual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products, 70% of items observed have the same price online and offline. When there is a price difference, online dominates with 65% of observations favoring the online channel and 35% favoring offline.
  • Newspaper Business Model Evolves, Takes Advantage of Market Changes
    According to recently released preliminary data by the Newspaper Association of America, circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013. Proceeds grew in digital advertising, direct marketing, and newly developing sources, while income from traditional print advertising channels declined.
  • Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm
    According to Media Dynamics' recently released The Media Book, a typical 30-second commercial captures viewers for CPMs as low as $3.30 on cable's daytime program fare, to as high as $19.00 for primetime broadcast buys.
  • Google Sites Lead Online Video Ad Visitors and Views
    comScore, Inc. released data from the Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. And, according to Nielsen, 283 million people watch TV in a similar time period.
  • A Glass More Full
    There is a subculture of wearable technology enthusiasts and developers that has been buying Glass, following Glass, chasing invitations to buy Glass, and tracking Glass's developments on RSS feeds and Google Plus, says Steven Max Patterson via Network World.
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