According to a January 2014 Harris Poll for The Webby Awards, and summarized by eMarketer, 68% of 18-to-34-year-old social media users surveyed were somewhat likely to make a purchase after seeing a friend's post, but 78% of social media users 65 and older were not at all likely to make a purchase based on their friends' posts.

According to the results of the first annual Goo Online Advertising Survey, from Goo Technologies, 82% of Americans ignore online ads, ahead of television ads at 37%. 92% of Americans ignore at least one type of ad seen every day across six different types of media.

Millennials are the most informed consumer group, partly because they're the first tech-native generation. Thanks to digital and mobile innovation, millennials have instant access to almost everything in the palm of their hands. They rely on technology to discover the price of your product, your competitors' products, and what friends think about it via social before making a purchase

73% of Americans online are concerned about the privacy of their email communications. Among those who have not taken any steps to protect their privacy online, 38% said they don't know how and 46% don't know where to begin.

According to Software Advice, 91% of buyers are evaluating marketing automation software for the first time, with lead nurturing topping the list of desired capabilities among buyers, ahead of marketing analytics and lead scoring.

A new study by Catalina, Engaging the Selective Shopper, looks at the purchasing choices of American shoppers across available UPCs on supermarket store shelves. Across tens of millions of shoppers, no two consumers are the same based on their purchases.

According to a recent Harris Poll, 48% of American adults trust the federal government to handle personal information privately and securely, down from 54% in 2009. Trust in the federal government is highest among those ages 18-34 years old, and lowest among those 55 and older,

According to a new study, by Javelin Strategy & Research, 2013 marked an important mobile payment's "first," with tablet payments comprising almost half of all mobile commerce. In 2013, tablets accounted for a massive $28.7 billion in mobile online commerce, or over 50% of the entire mobile online payments space.

According to the results of a recent Harris Poll, 35% of adults who follow at least one sport say professional football is their favorite, while just 14% say baseball is. In September and October, it's an argument that happens year after year in sports bars nationwide, says the report, but football continues to dominate over baseball as America's Favorite Sport.

According to the results of the latest study of "Seamless Retailing" by Accenture, 21% of U.S. shoppers said they plan to increase their in-store purchasing, up from just 9% of shoppers in the previous year.