by Jack Loechner on Feb 12, 6:15 AM
According to Adobe's Digital Video Index for Q4 2013, sports viewing increased 640% year-over-year, compared to 440% growth in all streamed video content. One quarter of all sports content is now viewed on mobile devices, says the report, based on aggregated and anonymous data from more than 600 media and entertainment sites, 22.5 billion online video starts, half a billion video starts from mobile devices, and 574 million TV Everywhere streams.
by Jack Loechner on Feb 11, 6:15 AM
According to a Pew Research Center survey, Facebook turning 10 has reached the dominant social networking platform, used by 57% of all American adults and 73% of all those ages 12-17. Adult Facebook use is intensifying as well. 64% of Facebook users visit the site on a daily basis, up from 51% who were daily users in 2010.
by Jack Loechner on Feb 10, 6:15 AM
A new report from BrandAds notes that most of the information published around Superbowl ads tends to focus on social media metrics, sentiment and YouTube views. According to the study, insights reveal which brands ran the most effective Superbowl ads based on actual brand lift, responding to the question: is the $4 million investment in a 30-second Superbowl spot really worth it?
by Jack Loechner on Feb 7, 8:12 AM
A new study by Nielsen, Continuous Innovation, the Key to Retail Success, points out that shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. Today, brick-and-mortar stores need to innovate continually to capture their shoppers' attention, as e-commerce attracts a growing number of users.
by Jack Loechner on Feb 6, 7:45 AM
According to a new study from TiVo Inc., despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when their sets are on. Though many viewers report having multitasked at least once while watching TV,
by Jack Loechner on Feb 5, 7:10 AM
According to a Listrak-sponsored Harris Interactive survey conducted online of more than 2,000 U.S. men and women age 18+, 84% shop online regularly (more than twice a month) and have signed up to receive promotional emails from a retailer.
by Jack Loechner on Feb 4, 6:15 AM
According to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone, while the online ad industry falls deeper in love with native ads that fade into the background of web pages, consumers prefer ads that get in their face by taking over their computer screens.
by Jack Loechner on Feb 3, 6:15 AM
According to the first in a series of demographic snapshots of technology use and adoption among different groups of adults in the United States, this report, by Aaron Smith, on African Americans and technology says that African Americans have long been less likely than whites to use the internet and to have high speed broadband access at home, and that continues to be the case.
by Jack Loechner on Jan 31, 6:15 AM
New research from Mintel shows that 39% of beef and other red meat consumers ate less in 2013 than they did in 2012. But despite prevalent health trends encouraging consumers to eat less red meat, 90% of consumers are eating some kind of red meat at least once a month.
by Jack Loechner on Jan 30, 6:15 AM
CTR performance overall for mobile expandable banners outperform polite banners, 0.63% to 0.28%. Within expandable banners, the verticals that did the best job generating user expansions include entertainment (9.0 %), electronics (8.9 %) and automotive (5.5 %). Both expandable banner and polite banner formats beat out mobile standard banner performance, which earned a 0.09 % CTR.