To understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best: 77% of marketers said they generated a "somewhat" or "very high" quantity of leads, and 82% said they generated leads of "good" or "excellent" quality.

Incidents of smartphone "showrooming," (seeing a product in a store, then buying it online from another retailer using a smartphone), dropped from 37% in the US last year to 28% in 2014. But "webrooming," (in which consumers buy in a store after researching a purchase online using a smartphone), was reported by an even higher proportion of respondents, 41%.

According to BigCommerce, in its first report on client e-commerce sales, higher home sales led to sharp growth in online sales of big-ticket items. The quarterly report, analyzing sales data from 55,000 online stores, shows that gross merchandise volume per store was 25% higher during Q3 2014 than during Q3 2013.

According to a new survey by Retale and Placed, looking at the shopping behaviors and preferences of more than 11,000 mobile users, the traditional marketing-friendly format of paper circulars is enjoying a second life in digital media, with 77% who've used a paper circular wanting to migrate to digital versions.

According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS.

According to the Acquity Group's annual State of B2B Procurement study of corporate business procurement professionals in the U.S. with annual purchasing budgets in excess of $100,000, 68% of B2B buyers now purchase goods online, up from

According to the results of the BabyCenter U.S. Mobile Mom 2014 Report: Health & Fitness Go Mobile for Moms, though 55% of moms surveyed say they would track their health or their children's health, the majority of moms find the current options on their Smartphones too time consuming and therefore too difficult to use.

A recent survey by RetailMeNot, found that 72% of parents admitted to taking a piece of their child's Halloween candy, and 35% of those parents say their kids don't know they do this!

According to a new global report by Capgemini, consumers consider socialmedia (from awareness, through to post-sale activity) a less important part of their customer journey compared to two years ago, suggesting that the social media hype in the consumer goods and retail sector has not materialized.

In a study by Influitive, conducted by Demand Metric, the resources and investment organizations are making in Customer Marketing... "pursuing revenue from existing customers..." is considered to be significantly important to roughly three-quarters of the respondents.