According to new research by Harbinger Communications, women are more likely to purchase brands that share their personal values, aspirations and interests, and that these may vary by lifestage.

61% of marketers surveyed reveal they have deployed some form of mobile engagement. And, 54% of respondents say the mobile channel has become critical to customer interaction, retention and brand differentiation.

According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser, up from 33 hours and 48 minutes per month in the same quarter in 2013.

According to a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot, the shift to buying online continues at a rapid pace, and mobile coupon redemption through a variety a devices is influencing this trend.

The roll-call of more than 25 web offset printers in the UK that have closed since the year 2000 includes some of the industry's once-venerable names, and some of its once-biggest print sites, reports Jo Francis of PrintWeek, considering offset publishing firms.

For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. If any single ad category were responsible for reshaping the face of local media, it would be automotive, says the 2014-2015 Automotive Advertising Outlook from Borrell.

Discussing differences between three of the major social advertising platforms, Heike Young reports on the development of top-performing consumer programs for digital marketers.

According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million units, up 40% from just over nine million units in Q3 2013.

According to a new study by Celtra, reported by VB Gamesbeat, game-like ads perform significantly better than static, noninteractive display ads or videos. These interactive, gamified commercials saw better engagement and clickthrough rates, and people spent more spent interacting with the ads.

During the 2013 holiday shopping season, the U.S. population spent more than $42 billion online. Without deal websites, they would have spent quite a bit more, says a new report.