98% of the top brands in the world have a Twitter account. 70% of brands have over 100,000 followers, up from 58% in Q4 2013, while the percentage of brands that Tweet at least once a day has increased from 92% to 94% since Q4 2013.

Digital marketers in both the B2B and B2C spaces have been scrambling for years to get access to more and more data (Big Data) about their customers and prospects, yet many are ill-equipped to make use of that data to the extent of its capabilities.

The US holiday shopping season is off to a strong start. The first three weeks of the season, from November 1st to November 20th, show strong growth in e-commerce orders and revenue, as well as in mobile shopping.

According to the BabyCenter report on Mobile Influence on Moms' Path to Purchase, Mobile devices are increasing their role in moms' lives when it comes to shopping, especially with regard to purchasing new products.

According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email marketing and digital messaging.

According to a recent study by HookLogic, the colossal volume of internet content and great depth of content on individual sites has led consumers to rely on powerful search tools and guided navigation.

According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance online and omnichannel shopping experiences, the leading retailers see Mobile as the single most important channel of the next 3 to 5 years.

According to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com, 60% of U.S. adults set a budget on their holiday gift shopping, while 40% do not. However, they are more evenly divided when it comes to making holiday gift lists, with 53% saying that they do so.

A new Ipsos global survey shows how wrong the public in fourteen countries is about the scale of the basic make-up of their populations. The overall perceptions of their country on these measures, versus the realities, just don't add up.

Year after year, email outperforms other marketing channels. According to the Direct Marketing Association's 2013 Statistical Fact Book, email campaigns had a staggering 4,300% ROI and earned $42.08 for every dollar spent on them!