by Jack Loechner on Sep 10, 6:15 AM
According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed 25 million more coupons, primarily for non-food products, compared to the same period last year.
by Jack Loechner on Sep 9, 7:15 AM
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase.
by Jack Loechner on Sep 8, 6:15 AM
Online shopping offers certain conveniences, from delivering the order right to your door to broad selection and low prices, that brick-and-mortar stores can't. eMarketer estimates, notes the report, that business-to-consumer (B2C) e-commerce sales worldwide will reach $1.5 trillion in 2014, up nearly 20 percent from 2013
by Jack Loechner on Sep 5, 6:15 AM
According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully.
by Jack Loechner on Sep 4, 6:50 AM
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketing, website registrations, social media and pay-per-click advertising posted the most significant gains in usage for B2B marketers seeking new leads. 67% of B2B marketers said they would use content marketing this year
by Jack Loechner on Sep 3, 6:15 AM
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce, says the report. These corporations provide a look at emergent social media trends among America's most successful companies.
by Jack Loechner on Sep 2, 7:20 AM
More than 60% of U.S. consumers' time spent online with retailers takes place on a mobile device, according to comScore, and that translates into huge growth potential for progressive retailers. The Internet Retailer Mobile 500 reports that mobile sales by the world's 500 leading retailers in mobile commerce should reach $84 billion in 2014
by Jack Loechner on Sep 1, 6:15 AM
According to a new study by SheKnows, about moms and the get ready process for back to school, shopping isn't the only source of back-to-school headaches. Most moms are more concerned about their kids than they are about shopping. Behavior in class, bullying and fitting in are the top three concerns.
by Jack Loechner on Aug 29, 6:15 AM
According to the RAB, Radio's Q2 '14 revenue performance was moderate, down 3% from the same period last year based on diminished Spot activity. Spot declined 5%, tempering respective gains of 13% and 9% from the Off-Air and Digital sectors and flat Network spending.
by Jack Loechner on Aug 28, 6:15 AM
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities, represent 53% of America's Hispanics. Biculturals, who tend to be more educated and make more money than average Hispanics, are a highly desirable target demographic for advertisers.