by Jack Loechner on Aug 17, 6:15 AM
This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices.
by Jack Loechner on Aug 14, 6:15 AM
Marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data.
by Jack Loechner on Aug 13, 6:15 AM
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise, coming from more current users encountering news there rather than large increases in the user base overall, according to findings from a new survey.
by Jack Loechner on Aug 12, 6:15 AM
Marketers often miss an opportunity to both plan and strengthen their social strategy by analyzing the necessary components of social media.
by Jack Loechner on Aug 11, 6:15 AM
Email marketing success is not limited by the size of the list. Every subscriber on the list has friends, family and colleagues that can be reached through email forwards.
by Jack Loechner on Aug 10, 6:15 AM
Women's Trusted Source For Products Is "Online Reviews"
by Jack Loechner on Aug 6, 6:15 AM
A study from TiVo showed that 92% of consumers have binge viewed TV programs.
by Jack Loechner on Aug 5, 6:15 AM
Mobile devices last year used before or during shopping trips influenced just under one trillion dollars, or 28%, of in-store sales in the United States. Those sales grew from the billions of shopping micro-moments that power today's buying economy. Thanks to smartphones, shopping now happens anytime and anywhere.
by Jack Loechner on Aug 4, 7:50 AM
According to the latest report released by the Chief Marketing Officer (CMO) Council, centering on how marketing can more effectively generate qualified sales leads through compelling thought leadership content, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.
by Jack Loechner on Aug 3, 6:15 AM
Customer loyalty has to be earned, and marketers can win this devotion by meeting shoppers' expectations across channels, says new data from AppDynamics, showing that performance of retail websites and mobile apps can significantly impact customer satisfaction, loyalty, and spend. 70% of respondents say that the performance of a mobile app influences their perception of the retailer. Sometimes these perception impacts are positive, says the report. A third of respondents say they use apps for convenience, like when they're visiting a store or looking to make a swift, on-the-go purchase. Likewise, 40% say they'd try a new app if …