• Retention vs. Acquisition Strategies
    ....it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
  • Immigrant Work Force Stabilized
    According to new Pew Research Center estimates, presented by Jeffery Passel and D'Vera Cohn, using government data there were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force.
  • OmniChannel Holiday Shoppers
    According to a new report from NRF, holiday season retail sales are expected to increase 3.6% to $656 billion in the United States this year. Furthermore, the NRF report expects online sales to grow between 7% and 10% to as much as $117 billion.
  • Marketers Struggle With Cross-Device Identification
    According to a summary and blog of properly communicating with customers across multiple devices by Neil O'Keefe, SVP of CRM and Member engagement, Data & Marketing Association (DMA), the challenge isn't communicating to the device, its communicating to the customer.
  • In-Store Mobile Browsing Yields Higher Ticket Sales
    Today's digital-first shoppers are given a variety of options when making a purchase, and those who still choose to make the trek to a physical store are armed with information and ready to compare.
  • B2C Content Marketers Focusing On Their Audience
    The most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis rounding out the top 5 techniques.
  • Strong Company Culture Promotes Strong Business
    Hundreds of businesses owners differentiate between strong company cultures and weaker ones, based on factors such as flexibility, leadership style and profitability.
  • Four Of Five Americans Play Mobile Games In The Bedroom
    Only 25% of Americans surveyed indicated that they wanted to only own books digitally, while 41% stated that they "prefer a mix of both hard copies and eBooks.
  • Competitive Intelligence Necessary For Email Marketing Optimization
    While competitive intelligence is a critical part of running a business, many marketers don't have a system in place for competitive email tracking.
  • 3rd Gen Hispanics Embrace American And Hispanic Cultures
    Hispanics represent the largest ethnicity in the U.S. at more than 17% of the population, and they are expected to represent 29% of the population by 2060. Hispanics are quickly becoming one of the most coveted consumer groups.
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