....it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
According to new Pew Research Center estimates, presented by Jeffery Passel and D'Vera Cohn, using government data there were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force.
According to a new report from NRF, holiday season retail sales are expected to increase 3.6% to $656 billion in the United States this year. Furthermore, the NRF report expects online sales to grow between 7% and 10% to as much as $117 billion.
According to a summary and blog of properly communicating with customers across multiple devices by Neil O'Keefe, SVP of CRM and Member engagement, Data & Marketing Association (DMA), the challenge isn't communicating to the device, its communicating to the customer.
Today's digital-first shoppers are given a variety of options when making a purchase, and those who still choose to make the trek to a physical store are armed with information and ready to compare.
The most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis rounding out the top 5 techniques.
Hundreds of businesses owners differentiate between strong company cultures and weaker ones, based on factors such as flexibility, leadership style and profitability.
Only 25% of Americans surveyed indicated that they wanted to only own books digitally, while 41% stated that they "prefer a mix of both hard copies and eBooks.
While competitive intelligence is a critical part of running a business, many marketers don't have a system in place for competitive email tracking.
Hispanics represent the largest ethnicity in the U.S. at more than 17% of the population, and they are expected to represent 29% of the population by 2060. Hispanics are quickly becoming one of the most coveted consumer groups.