by Jack Loechner on Nov 16, 6:45 AM
....it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
by Jack Loechner on Nov 15, 6:15 AM
According to new Pew Research Center estimates, presented by Jeffery Passel and D'Vera Cohn, using government data there were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force.
by Jack Loechner on Nov 14, 6:15 AM
According to a new report from NRF, holiday season retail sales are expected to increase 3.6% to $656 billion in the United States this year. Furthermore, the NRF report expects online sales to grow between 7% and 10% to as much as $117 billion.
by Jack Loechner on Nov 11, 6:15 AM
According to a summary and blog of properly communicating with customers across multiple devices by Neil O'Keefe, SVP of CRM and Member engagement, Data & Marketing Association (DMA), the challenge isn't communicating to the device, its communicating to the customer.
by Jack Loechner on Nov 10, 6:15 AM
Today's digital-first shoppers are given a variety of options when making a purchase, and those who still choose to make the trek to a physical store are armed with information and ready to compare.
by Jack Loechner on Nov 9, 6:15 AM
The most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis rounding out the top 5 techniques.
by Jack Loechner on Nov 8, 6:15 AM
Hundreds of businesses owners differentiate between strong company cultures and weaker ones, based on factors such as flexibility, leadership style and profitability.
by Jack Loechner on Nov 7, 6:15 AM
Only 25% of Americans surveyed indicated that they wanted to only own books digitally, while 41% stated that they "prefer a mix of both hard copies and eBooks.
by Jack Loechner on Nov 4, 6:15 AM
While competitive intelligence is a critical part of running a business, many marketers don't have a system in place for competitive email tracking.
by Jack Loechner on Nov 3, 6:15 AM
Hispanics represent the largest ethnicity in the U.S. at more than 17% of the population, and they are expected to represent 29% of the population by 2060. Hispanics are quickly becoming one of the most coveted consumer groups.