• Info Tech Talent In The Employment Driver's Seat
    By almost any measure, the tech economy is booming, sales are growing, shares are up, and many MSPs and VARs have more business than they can handle. With so many companies now hiring tech workers, it's going to get more difficult to find the talent you need
  • Customer Reviews Trump Secure Browsing For eCommerce Trust
    Just a quarter of consumers indicated that secure browsing (including the presence of https) was most important to them when shopping online.
  • It's All About Me
    All marketers should have three key questions in their head at all times: What do consumers really think about my business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages?
  • Good Old Traditional TV
    Among households with both traditional TV and OTT, Traditional rules the roost in terms of time spent, as OTT continues to act more as supplemental viewing than the main stage.
  • Influencer Content Outperforms Brand Created
    Influencer marketing and content marketing are projected to be the fastest growing brand activation channels through 2020.
  • Huh? Emails Without Subject Line Offer Get Higher CTO
    On average open rates for emails without offers in the subject line were 28% higher than those with offers, and click and click-to-open (CTO) rates were 67% and 34% higher, respectively.
  • Don't Forget "Customer Marketing"
    Even seasoned marketers concentrate their energy and resources on lead generation and conversion of net new customers, rather than revenue generation and expansion, or "marketing."
  • The Cost Of Milliseconds In The Digital Marketplace
    53% of mobile site visitors will leave a page that takes longer than three seconds to load. Online retailers face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience.
  • Almost Everybody Starts With "Just Looking"
    Most shoppers gravitate to websites to do something other than make a purchase, like browsing, product comparison, query research and more.
  • Most Easter Spending In 14 Years
    Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last. Spending for Easter is expected to reach $18.4 billion, up 6% over last year's record $17.3 billion and a new all-time high in the survey's 14-year history.
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