With consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.

Thanks to smartphones and click-to-call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions.

Responses to the survey demonstrate the critical need for companies to improve their cross-channel customer experience, revealing that less than half of customers are satisfied with their experience, regardless of communication channel.