by Jack Loechner on Aug 3, 6:45 AM
With benefits like immediacy: messages are delivered to phones within seconds of being sent; direct to individuals, forcing them to engage; and, high open rate, with 82% of recipients opening immediately, why should Short Message Service be rejected?
by Jack Loechner on Aug 2, 6:46 AM
The role of the smartphone in retail deserves a much closer look. The Paper came from the realization that digital transforms marketing away from being a one-way "push" of messaging to consumers to travel down the funnel towards purchase.
by Jack Loechner on Aug 1, 6:45 AM
Social media has become crucial to every marketer's arsenal, with billions of people connected and a steady release of new features, social platforms provide a full-funnel solution for brands,
To read more articles use the ARCHIVE function on this page.