In B2C markets, digital marketers, trying to acquire new customers, face growing competition and increasing pressure from executives. But the obstacles they need to overcome, rising costs, consumer privacy concerns, and the challenge of differentiating their brand in a noisy marketplace, are just as formidable.

To help us understand what personal branding means to different generations, Gilsenan says "we looked at attitudes, interests and behaviors of Gen X(aged 36-54),Millennials(aged 22-35), and Gen Z (aged 16-21).

The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the IAB internet advertising revenue report, now in its 23rd year at November 2018, revenues increase 23.1% from HY 2017.

According to timely writing by Stephanie Crets on Nov 23, 2018, Thanksgiving and Black Friday online sales are blowing past expectations. Black Friday is on track to reach more than $6.4 billion in online sales, according to Adobe Analytics.

Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight.

Analyzing metrics and results from its holiday campaigns, which included clients such as Michael Kors and Lexus, Glassview identified the most important factors to drive performance and ROI in holiday video ads.

When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes responses from nearly 1,300 U.S. online shoppers.

Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then.

The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion in 2018.

Merchants scramble all year to prepare for the November and December shopping feast. For personalized products from retailer Men's Society, 70% of its annual sales hinge on this holiday period.