CBS is launching a free, quarterly, consumer-targeted looking entertainment magazine called Watch!
, with feature stories, behind-the-scenes coverage, and exclusive interviews of -- what else? - CBS television shows! The magazine will be distributed at Paramount Parks, CBS show tapings, and at about 200 CBS affiliates across the country. Gil Schwartz, executive vice president of the CBS Communications Group, told Daily Variety
: "If people read the magazine and it reads like propaganda from the organization, then I think we've not succeeded."