• Think Commercials Make An Impact? Consumers More Likely To Remember Free Pen With Logo
    Some T-shirts I cannot live without. Now I'm told General Motors, AT&T, Geico Insurance, and the Perfect Push-up should contribute to my wardrobe -- especially if they want to sell me some real product down the road.
  • Live Cable's Fleeting Profanities: Do They Matter To Viewers Or Advertisers?
    Once again, don't be surprised if your favorite actor or TV newsperson on any cable network says some profanity. They can do it as often, as long as they like. It happened yesterday on MSNBC's "Morning Joe" program when Joe Scarborough talked about the "steady nature" of Barack Obama, David Axelrod, and Robert Gibbs, and how new chief of staff Rahm Emanuel will fit in.
  • An Oprah Show On Cable Doesn't Make Financial -- Or Influential -- Sense
    If Oprah Winfrey brings her long-time syndicated show to cable, it wouldn't be to make money. For one of the richest women in the world, it'll have to be for something else.
  • TV's November Sweep Is Here, And Viewers Ask: 'So What?'
    As a lead-in to the first Wednesday of the November sweep period, the Presidential election did little for the broadcast networks' regularly scheduled programming.
  • TV's New White Spaces Could Be Black Eye
    The Federal Communications Commission freeing up those wireless white spaces in the broadcast spectrum should mean more competition for those big media companies. Or, maybe not.
  • On Historic Night, TV Marketers Elect To Find New Way With Viewers
    During last night's election programming, TV advertisers were also campaigning for new supporters. You had the chief executive of stock market brokerage Charles Schwab & Co. on Fox Business News channel talking about a positive, hopeful approach to the future. Was he alluding to investments or a certain presidential candidate?
  • November Sweeps: Will Networks Get Back On Bike And Win?
    Network TV needs a Lance Armstrong comeback. Older, with many big victories behind its back -- even against incremental odds some times -- TV needs to leap ahead, and regrab the spotlight.
  • In Fragile TV Economy, Still Following The Moving TV Viewer
    Previous recessions didn't give the entertainment industry much of a black eye. But this one might be different -- and whatever downward trend occurs will probably start with younger entertainment consumers.
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