The rise of advertising-supported media may be getting a new wrinkle. Actually, though, it's kind of like an old crease. Time Warner CEO Jeff Bewkes' new "TV Everywhere" initiative looks to add a seemingly quaint way of doing business: having consumer pay for TV/video content. Specifically, consumers buy a subscription that allows them -- via a cable, satellite or telecom provider -- to view cable TV network content online.

Service contracts are always the last thing a salesperson pushes after you buy your appliances, including new high-end TV sets. That's all well and good -- but how about service contracts for consumers when actual TV shows don't deliver? You should get what you pay for -- and for consumers, that means time well-spent in front of the set.