• Where TV-Centric Media Companies Fear To Tread
    Wonder why media companies get lured in by the video gaming business? Just look at Activision, which racked up sales of "Call of Duty: Black Ops" to a very big number indeed -- $360 million -- in a single day. No, this wasn't only the biggest one-day sales figure ever for video games; this was the record for any entertainment release -- theatrical release, TV, pay-per-view whatever.
  • Digital Pennies For Hulu Now Nearly A Couple Of Quarters -- Is That Enough?
    Digital video may still have its issues when it comes to advertiser metrics -- but growing dollar signs now speak for themselves. Hulu chief executive officer Jason Kilar says the premium digital video site will pull in $240 million this year in advertising, more than double its $108 million take in 2009. Kiler says 41 cents -- almost two quarters -- of every dollar generated from video content is from advertising, while 30 cents is from subscription fees.
  • Your Alleged Profanity-Laced TV Networks: Where's The Rub?
    There's now more of everything TV-related, like the percentage of profanity -- though expletives seem to come cheap. And the merger of Comcast and NBC is going to cost me billions, apparently.
  • Olbermann And O'Brien: TV Advertisers In Buying Mood For Big Personalities
    Looking for the intersection of Keith Olbermann and Conan O'Brien this particular November week: Keith Olbermann leaves -- and comes back. Conan O'Brien leaves -- and comes back.
  • Maybe TV Networks Need To Start Acting Like Snobs
    Your opinion of media matters in this diverse world.. But what if some enterprising media company -- say a TV company -- decided to start charging you to give your opinions on their digital areas? Want to tell other consumers that "Lone Star" sucks or that "Hawaii 5-0" is better than a luau? That'll cost you.
  • TV Pressure Groups Aren't What They Once Were -- But Then Again, Neither Is The Media
    TV pressure groups have been around for a long time. The key issue is whether there is more hot air now than actual hot tempers.
  • Moving Away From The Mutual-Fund Model For Buying TV Shows
    Give them credit: TV broadcasters still talk about different kinds of financial models for building TV shows. Many still search for some big magic -- the fairy dust that will help them grab the big numbers of viewers/consumers they used to find more easily, say two decades ago. The good news: People still watch TV and video. The bad: Finding and accounting for viewers -- with varying degrees of attention, and in too many disparate places -- can be a chore.
  • Voters And TV Viewers: Always Looking For Something Better
    Mid-term elections are much like the TV broadcast network business these days: Viewers and voters still haven't found what they're looking for.
  • Big Political Ad $: Will Media Agencies Want More Protection For Bumped Consumer Brands?
    It's raining political TV advertising dollars. But some fallen precipitation could be washing away steadier ad budgets.
  • Redbox Going Digital? Remember To Work WITH -- Not AGAINST -- Content Partners
    Redbox has a digital plan: If you can't beat 'em, join 'em. Looking at what Netflix is doing, Redbook strategists must have said: "Hey, let's not re-invent the wheel. This works."
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