Fox is getting tough with some of its TV affiliates when it comes to retransmission discussions. Other networks might do the same. Will this toughness extend to TV advertising partners?
Focus on the screen -- you know, the real big, old-school one sitting in your living room. New research shows that traditional TV advertising has 38 times the emotional engagement of online rich media -- perhaps the best, certainly most costly, digital advertising message around. These results come from a new Innerscope Research study for Fox Television Network tracking viewers' heartbeat, perspiration, respiration and eyeball movement.
YouTube is still looking for the premium video streaming answer. It's a big oil tanker that needs a fast marketing turn -- something very difficult to make happen in a sea of quick speedboats.
In the space of four months, the Oprah Winfrey Network: OWN has had three different executives running the network. Robin Schwartz lasted 10 months; Christina Norman, four months (she was just let go); and now veteran Peter Liguori has taken OWN over -- on a interim basis, maybe longer.
Double-digit increases. Those words can strike fear into the hearts of media buyers and their clients. Before last year's upfront, CBS pretty much laid its plan on the line: it would get double-digit percent increases on the cost per thousand viewers. To many observers, CBS didn't quite get there for all advertisers, maybe not even for an average of all advertisers.
Just in time for upfront market, NBC has a certifiable hit! The second episode of "The Voice," rocketed up 8% from its first outing to a big-for-broadcast-these-days 5.6 rating. "The Voice" is easily the highest rated new show of this season -- and perhaps the only one to increase its audience week to week
Long-time entertainment thinking was that no matter how poor people were they always found a way to own a TV set. No money left for clothes, food, or toiletries? No problem. This kind of thinking goes back to an even earlier theory, that, in the 1930s, at the height of the depression, people still went to the movies. But new Nielsen data shows some remarkable chinks in this theory.
This time of year, with network upfront presentations in a few weeks, producers and show runners of prospective series have enough to worry about. Namely, will their shows get picked up? But maybe a better question needs to be asked: To what extent will the network promote your show? How many times will promos appear? On how many sister cable networks? And how many GRPs a week? 50? 100? 10?
In television, perception is everything -- even if reality says something else. If you don't believe the President was born in this country, you probably are not about to change your mind with the release of a long-form birth certificate. You know, probably the CIA or someone else had a hand in it. Right?
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