• Will Consumers Continue Valuing Netflix, Or Will It Become More Like Cable?
    Netflix will raise its DVD mailing and video streaming package 60% over last fall's $9.99 price, to $15.99. Netflix's streaming-only package remains at $7.99. Already there is much negative reaction from the Netflix faithful. But brand love for the service, which started as a DVD rental-by-mail company, continues to go a long way.
  • Could Murdoch's Hacking Problem Happen At A TV News Network?
    Closing down a profitable newspaper seems like a dramatic move for any media owner, and especially Rupert Murdoch. Let's go one step further: Could this happen to a TV news network? TV news networks are surely just as competitive as newspapers. But to what extent can anyone imagine TV journalists or editors systemically hacking phone lines of government officials and others, as well as bribing police with cash payments as News Corp.'s News of the World seemingly did?
  • Stars' Frank Opinions: Marketing Wrinkle To Consider
    It doesn't happen often enough in TV or entertainment: an honest opinion about someone's work. Actor Shia LaBeouf says his work on "Transformers 3" was "crap" -- kinda. To be even clearer, he also told ABC's Jimmy Kimmel his previous movie was crap as well. This is what every entertainment marketer doesn't want to hear: a specific reason not to see a movie. You don't see too much of this. In TV, you might expect more of it. But movies? When a $100 million production budget is on the line? Wow.
  • Sports Leagues Not On TV: What's The Real Message Being Sent To Consumers?
    TV revenue doesn't seem to help sports leagues in their more desperate times -- during lockouts, strikes, and work stoppages. But increasingly, television is a factor in viewer perception when sports leagues get back to normal times.
  • Will The Genie Go Back So Beck Can Get Big Bucks?
    One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a conundrum that can take on multiple forms, such as: Will consumers already paying for online content accept a price increase? Will those used to content being free begin paying for it, particularly in light of so many other gratis options?
  • The Fine Art Of Keeping Secrets For Ratings Payoff
    Last month, CBS CEO Leslie Moonves suggested the first episode of the refashioned "Two and a Half Men," now starring Ashton Kutcher, would deliver massive ratings. High enough that, according to The Hollywood Reporter, Moonves mentioned "AFC championship- type" numbers when speaking about the fall premiere. That prompted someone to wryly suggest that CBS should first focus on getting a two and a half rating.
  • The Tweets That Wagged The Dog
    Fox News normally doesn't have any trouble making news in the mainstream media, but it was a hacker attack on the network's Twitter feed, not the cable news channel itself, that has created a firestorm for Fox News, illustrating the perils and pitfalls emerging media can have on established media.
  • Frank, Sometimes Inappropriate Remarks Continue To Cause TV Trouble
    Is it me -- or are a lot more TV opinion-makers apologizing and/or getting suspended for off-the-cuff remarks or other bad activity?
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