Not all video content on the Web is good -- consumer viewership numbers don't lie. And now, just like with TV networks, the biggest video digital platform, YouTube, is taking a page from traditional TV purveyors and canceling shows! Well, sort of.
Some $400 million in Republican fundraising to buy ads for the Presidential campaign may have been the biggest case of bad media planning and execution. But needy TV stations aren't complaining. On the other side, the hundreds of millions spent to re-elect President Obama looks like a great deal. But the key question is what will happen four years from now? Will any major political party make the same media mistake again?
During their respective earning calls In the space of a week, both Walt Disney Co. president/CEO Bob Iger and CBS Corp. president/CEO Les Moonves talked about looking for ways to get paid for all TV network viewing through metrics that would measure more time-shifted viewing, which could increase measures of program viewership by 30% to 40% during a week.
Awkward TV burst out on election night -- and we need more of it. No worries about Karl Rove questioning Fox News Presidential projections on live airwaves. I credit Fox News with being savvy enough to make a major Republican Party fundraiser a major commentator for its election coverage. Rove helped pull in some $250 million this past election, and we guess some of that media money made it onto Fox News. (Maybe not. Preaching to the choir can be wasteful media planning.) In any event, smart viewers could only find this all the more yummy for what followed.
In a post U.S. election period there isn't necessarily a fiscal cliff looming, though there could be a pay TV drop of some sort. Bernstein Research shows that, overall, pay subscriptions have been generally flat year-to-year when looking at all multichannel TV distributors -- cable, satellite and telco.
Drinking and driving isn't such as good idea, but drinking WHILE driving is even worse. That's a whole other story -- and for entertainment marketers, not a good one. Budweiser has a major issue with Paramount Pictures' "Flight" starting Denzel Washington, whose character as a pilot does just that -- drink while driving.
"Be disruptive" is a continued cry for many media companies, both traditional and new. CBS might be taking much of this to heart. Years after major TV-based media companies committed to partnering and selling programming to Hulu and Hulu Plus, CBS has made a slow foray into the big digital video site.
We here at TV Watch may not have been the biggest fans of ice hockey over the years, until the Winter Classic came along four years ago. Something about hockey outside in the elements -- snow, cold, perhaps sleet -- made it seem like tough-guy stuff. This year's NHL Winter Classic was to be held outdoors in in Ann Arbor, Mich. on New Year's Day with two of the league's original franchises, the Detroit Red Wings and Toronto Maple Leafs, It would have been another great contest. But the league's continued lockout, the NHL's second in a decade (the other …
Well, well, well... Look who's back, perhaps looking to make some media company executives squirm: none other than Carl Icahn. The long-time "active" investor -- or formerly active company raider, according to some --- now owns 10% of the seemingly always-in-the-headlines Netflix.
TV fortunes come out of nowhere -- sometimes with less anger and more management. Charlie Sheen, already a mega-millionaire from his meteoric rise -- and then fall -- during CBS' "Two and a Half Men," now looks to gain with another show, although not to perhaps the same multimillion-dollar levels.