For all the improvement cable networks have made in the quality of their programming, going back to the tried-and-true always works. Right now USA Network may find tough sledding after pushing hard to get big ad deals and guarantees for its high-priced repeats of "Modern Family." Some may argue that paying $1.4 million an episode might have been a stretch. But seeing how reruns of "Big Bang Theory" pulled TBS up from its bootstraps somewhat singlehandedly, how could USA not do the deal?
On the day Twitter's initial public offering rocketed off the starting line, a number of TV and film content stocks -- Disney, CBS, Lionsgate, among others -- lost ground.
The digital media world saw this coming a long time ago, since there is virtually no need for brick-and-mortar retail stores to rent or sell DVDs: the remaining Blockbuster Video retail outlets -- some 300 stores -- will be closing. There were once around 9,000 Blockbuster stores, the most of any bricks-and-mortar DVD rental/sales retailer.
You may wonder what is akin to "native" advertising in the TV world. You might point to infomercials or branded entertainment activities in any number of reality, drama or comedy programs. At the recent OMMA Native event, one executive said the daytime soap operas produced by Procter & Gamble are like native advertising - sponsored content that looks and feels like, well, a TV show. Only at the end of those soaps do you see Procter & Gamble's name associated with the shows.
Big Internet-branded live music shows seemingly can't beat regular old TV. The YouTube Music Awards pulled in only 800,000 plus "views" for its live views, according to Ad Age. YouTube did some marketing, including in-feed ads on Tumblr, a Promoted Trend on Twitter, and promotion on its own home page.
Free local sports programming may not be around much longer. The blackout rules for TV stations were originally put in place to protect sports teams from the vagaries of being unable to sell out local stadiums. The rules forced rabid sports fans to pay big dollars to see teams in person. The FCC no longer wants to oversee such rules. So the marketplace may rule instead.
Court decision after court decision keeps going the way of Aereo, the renegade Internet-delivered service offering over-the-air TV stations to consumers at nominal cost. Think of your favorite nervous broadcaster.
Good news: more media usage is on the way. Consumers will have more time to access TV shows and other video content now that the Federal Aviation Agency will allow air travelers to use their tablets before planes take off and after they land.