Scrolling through your Facebook news feed now, you might find some video advertising -- just like on TV. But wait. There's no sound. No identification. Nothing. It's a 15-second commercial, a bit of video messaging that kind of looks a lot like TV, interrupting your social media consumption. Your favorite marketer is waiting with bated breath, to see if you decide to keep watching and are lured into some compelling video action -- entertainment-driven or otherwise.
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, estimates that TV's share of worldwide spending will decrease to 39.3% in 2016 after peaking at 40.2% in 2013. Is this cause for worry from major TV content creators? Not necessarily.
We need one more lame TV drama like we need another attorney-driven commercial pushing for legal action over side-effects-laden testosterone supplements. What is a lame drama? Almost anything airing at 10 p.m. or beyond that does weak ratings. Short of ABC's "Scandal" (a recent Nielsen 2.8 18-49 rating) and NBC's "The Blacklist" (2.7), few if any 10 p.m. shows are doing a consistent 2 rating or more among the 18-49 crowd. And that's lame.
A new effort, TAPP ("TV app"), from former NBC senior executive Jeff Gaspin and former CNN senior executive Jon Klein, intends to offer programming content with names that consumers can instantly recognize. What names, exactly? The executives aren't saying -- though there are unconfirmed reports that Sarah Palin may get some exposure on the platform. One thing helping TAPP is that it can pick from a wide landscape of the entertainment/news world -- everything from lifestyle, sports, politics and arts, to sciences and other backgrounds.
What if networks and advertisers offered a real incentive program -- like frequent-flier-like entertainment mileage? In return, viewers would get some real savings -- perhaps a lowering of monthly cable, satellite and telco bills. Too much to ask? Not for the coming TV generation. The key revolves around specific personal data that is looked at as the most valuable for future media and marketing endeavors.
NBC Universal will pool its upfront presentations into one day for its 17 cable networks, including USA, Bravo, Syfy, E!, Oxygen and Esquire.Why? Media buyers and advertising executives don't always have time to go 17 individual events.
The Federal Communications Commission is strongly considering instituting rules that would give TV stations less marketplace leverage by curtailing Joint Sales Agreements (JSAs). For years, many stations have been operating under such agreements, which allow one sales team to sell two stations or more in the same market to local advertisers. JSAs have resulted in higher retransmission revenues from TV providers -- cable, satellite and telco companies. They've also brought higher rates from advertisers.
The Weather Channel will be doing more "programs" as part of its TV content. Is that good for TV providers? As part of the network's recent upfront presentation, it announced a new flagship morning series, "AMHQ with Sam Champion."
We may like lots of TV/video devices -- but for the big screen, we prefer an old-school TV remote control, according to Roku. "A lot of the consumer feedback we have is: People really, really want a remote," Roku Chief Marketing Officer Matthew Anderson told Variety.
There's good news for broadcasters now that the federal government has taken their side in the Aereo case. Specifically, the support comes from a brief filed by attorneys at the United States Copyright Office and the office of the Solicitor General. At issue is that seemingly quaint technology called an "antenna." Aereo says it is simply providing consumers with a virtual "digital" antenna that connects with the Internet. The brief says that's not quite right, because Aereo's antenna is not just a bunch of metal on a rooftop