Plenty of broadcast networks, cable channels, and locally based multicast TV networks abound. But more are on the way -- and existing channels are looking to get bigger.
When in doubt, just give them the finger. No, not that finger. In Bravo's case, ads for a new show have created some controversy.
A television ad market that seems less "visible" to major TV executives could mean another changing marketplace -- but not necessarily less money. A weak upfront market now translates into a potential scatter market full of mystery. TV Watch hears that some broadcast networks are looking at mid-single-digit percentage gains in the fourth quarter period. Sounds about right -- maybe a little under expectations. But actual volume? Who knows.
Estimates are that revenues from digital media platforms could overtake traditional TV’s in the next few years. Here’s one projection: Forrester says the amount U.S. advertisers spend on digital advertising will overtake the revenue for TV advertising in 2016. By 2019, digital ad revenue will be up to $103 billion
, with TV revenue lagging behind at $85.8 billion But that isn’t the real issue. The main concern is which companies will come out on top, whether digital advertising networks, programmatic services, digital video middle players, or maybe some traditional TV-video purveyors. Despite continued weakening TV ratings overall -- not …
Millennials -- or any music fans, for that matter -- don't buy many albums these days. Rather, they like streaming, picking out stuff on a song-by-song basis. Musicians hate this trend, but new streaming music services love it. And then Taylor Swift's "1989" comes along, bucking a lot of trends.
Bigger cracks are appearing in the pay TV ecosystem. Charlie Ergen, chairman of Dish Network, doesn't think Turner Broadcasting networks are all that special. In a recent earnings phone call, he said programming on TNT and TBS, for example, isn't as good, in viewer performance or otherwise, as AMC. A little while back, Dish took off some Turner networks, including CNN and Cartoon Network -- but not TNT and TBS. Still, Ergen says those networks will soon find the exit door. Bottom line: Dish may not take Turner back -- ever.
A company in a particular "screen" industry might hold an 88% market share where video advertisers buy in. Not in broadcast, cable, syndication, or digital -- that's for sure. It could be in cinema advertising. A proposed deal between National CineMedia (20,000 screens) and Screenvision (14,000) will do just that. Those two companies sell movie screen inventory to advertisers.
Sony Corp. continues to have it rough -- in a marketplace where, in theory, it should have an advantage. Its smartphone business is suffering, it already sold its personal computer business, and financial results are hurting. The TV manufacturing unit will be spun off -- to separate itself from the other troubled consumer equipment part of the business.
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